The PRIZM segmentation model discussed in your readings is based in what market segmentation strategy?
A) Demographic segmentation
B) Geo-demographic segmentation
C) Psychographic segmentation
D) Behavioral-based segmentation
E) Price segmentation

Question

Quizplus · Accepted Answer

The PRIZM segmentation model is based on geo-demographic segmentation, which considers both geographic and demographic factors like location, age, income, education, and household characteristics. This model divides consumers into 66 unique segments based on their lifestyles, behaviors, and preferences.

The PRIZM Segmentation Model Discussed in Your Readings Is Based