Borden, Inc.wants to develop a new line of great tasting, low-calorie, low-fat, and low-cholesterol processed cheese products.The managers are studying whether demand is strong enough and whether the new line will yield a favorable return on investment.The managers are currently in which phase of new product development?
A) idea generation
B) product development
C) test marketing
D) screening
E) business analysis

Question

Quizplus · Accepted Answer

The managers are currently analyzing whether the new line will yield a favorable return on investment, which is part of the business analysis phase of new product development.