Dividing customers into groups based on their needs is called market segmentation, which is a process that clusters people with similar needs into individual and identifiable groups.
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Q1: A low-cost leader may create entry barriers
Q2: Flexible manufacturing systems, information networks and total
Q4: Competitive scope and competitive positioning are the
Q5: A business-level strategy reflects a firm's beliefs
Q6: Companies without the core competencies to link
Q7: A firm competing in a single-product market
Q8: A risk of a focus strategy is
Q9: The reach dimension of relationships with customers
Q10: The most successful companies tend to find
Q11: Compared to firms implementing an integrated cost
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