The richness dimension of relationships with customers refers to:
A)customers' buying power
B)the depth and detail of the two-way flow of information between a firm and the customer
C)useful interactions with customers
D)a firm's access and connection to customers

Question

Quizplus · Accepted Answer

The richness dimension of relationships with customers refers to the depth and detail of the two-way flow of information between a firm and the customer. This means that the relationship is not just about transactions, but about useful interactions that help both the customer and the firm better understand each other's needs and preferences. It is not about customers' buying power or a firm's access and connection to customers specifically.

The Richness Dimension of Relationships with Customers Refers To