The five business-level strategies can be defined along the dimensions of:
A)competitive positioning and competitive advantage
B)competitive scope and competitive landscape
C)competitive landscape and competitive positioning
D)competitive advantage and competitive scope

Question

Quizplus · Accepted Answer

The five business-level strategies are differentiation, cost leadership, focused differentiation, focused cost leadership, and integrated low-cost/differentiation. These strategies are defined along two dimensions: competitive advantage (differentiation and cost leadership) and competitive scope (focused or integrated). Therefore, the best choice is D, as it accurately reflects the two dimensions along which these strategies are defined.

The Five Business-Level Strategies Can Be Defined Along the Dimensions