A differentiation strategy provides products that customers perceive as having:
A)acceptable features
B)features of little value relative to the value provided by the low-cost leader's product
C)features for which the customer will pay a low price
D)features that are non-standardised and meet unique needs

Question

Quizplus · Accepted Answer

A differentiation strategy aims to provide products that are unique and meet the unique needs of customers. The features offered by the product are non-standardized and provide a higher value to the customer compared to the low-cost leader's product.

A Differentiation Strategy Provides Products That Customers Perceive as Having