A franchise is a form of a vertical marketing channel.

Question

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A franchise is a type of vertical marketing channel in which an individual (the franchisee) is granted the right to sell products or services under the brand name of an established company (the franchisor) in exchange for a fee or percentage of sales. The franchisor typically provides training, marketing support, and ongoing assistance to ensure consistency across all franchise locations.

A Franchise Is a Form of a Vertical Marketing Channel