Dual distribution occurs when a manufacturer sells to independent retailers and also through its own retail outlets.

Name: Dual distribution occurs when a manufacturer sells to independent retailers and also through its own retail outlets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Dual distribution means the manufacturer uses two or more different channels to reach the end consumer. In this case, the manufacturer sells to both independent retailers and through its own retail outlets.

Dual Distribution Occurs When a Manufacturer Sells to Independent Retailers