Retail gravity theory suggests there are underlying consistencies in shopping behavior that allow for mathematical analysis and prediction based on the notion or concept of gravity.

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Retail gravity theory proposes that the attraction between a shopper and a retail location can be modeled using gravity equations, and is based on the assumptions that shoppers are attracted to retail locations with greater accessibility, variety, and quality of goods and services. It has been used to analyze consumer behavior and retail patterns in various contexts.

Retail Gravity Theory Suggests There Are Underlying Consistencies in Shopping