One limitation of retail gravitation theory is that it fails to include perceived differences between the communities in question.

Question

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Retail gravitation theory focuses solely on population and distance factors in determining where consumers will shop, but it does not take into account the perceived cultural, social, or economic differences between the communities in question. This limitation can affect the accuracy of the model, as consumers may be drawn to or repelled from certain areas based on these perceived differences.

One Limitation of Retail Gravitation Theory Is That It Fails