The household income of a trading area is not a factor that a retailer needs to consider when analyzing market potential.

Question

Quizplus · Accepted Answer

Household income is a crucial factor in determining market potential as it directly correlates to the purchasing power of customers in that area. Retailers need to take into account the income levels of the households in their trading area to ensure that they are offering products that are affordable and appealing to their target customers.

The Household Income of a Trading Area Is Not a Factor