Retailers use _____,which consists of four components (advertising,sales promotion,publicity,and personal selling),as a means to bring traffic into their stores.

Question

Quizplus · Accepted Answer

The four components listed (advertising, sales promotion, publicity, and personal selling) are all part of the promotion mix, which is a subset of the overall marketing mix. Promotion is a key tool that retailers use to stimulate demand and bring customers into their stores. Therefore, option B is the best choice. The other options are either incorrect or not directly related to the concept of promotion.

Retailers Use _____,Which Consists of Four Components (Advertising,sales Promotion,publicity,and Personal