Which of the following is NOT a good guideline to follow when developing a promotional campaign?
A) Try to utilize promotions that are consistent with your store image.
B) Review the success or failure of last year's promotions before developing this year's promotions.
C) Remember that consumers always love a sweepstakes with a big grand prize; thus, never use price promotions when a sweepstakes is available.
D) Use appeals that are of interest to your target market and that are realistic to obtain.
E) Make sure your objectives are measurable.
Correct Answer:
Verified
Q8: A retailer's long-term promotion objectives should:
A) focus
Q9: _ is paid,nonpersonal communication through various media
Q10: What is the geographic area where the
Q11: _ is non-paid-for communications of information about
Q12: All of following are reasons why the
Q14: Which of the following is NOT a
Q15: Which of the following factors is NOT
Q16: All of the following are steps in
Q17: Retailers use _,which consists of four components
Q18: Which of following is a reason why
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