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All of Following Are Reasons Why the Promotion Activities of the Retailer's

Question 12

Multiple Choice

All of following are reasons why the promotion activities of the retailer's supply chain may conflict with the retailer's objectives EXCEPT:


A) manufacturers want to create a positive image for their products.
B) retailers want consumers to know they have the products.
C) retailers usually attempt to explain how the product works.
D) manufacturers care only that consumers buy their products, not which store they make their purchases in.
E) retailers tend to be more short-term oriented.

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