A sales associate at Autonation is describing the positive features of a new car to a customer.The sales associate is engaging in:

Question

Quizplus · Accepted Answer

Personal selling refers to the process of face-to-face communication between the salesperson and the potential customer, where the salesperson provides information about the product or service and persuades the customer to make a purchase. In this scenario, the sales associate at Autonation is engaging in personal selling by describing the positive features of a new car to a customer.

A Sales Associate at Autonation Is Describing the Positive Features