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Southwest Airlines Sponsors a Number of Public Service Activities at Both

Question 4

Multiple Choice

Southwest Airlines sponsors a number of public service activities at both the national and local levels.For instance,at the national level,employees support the Ronald McDonald House.In doing so,Southwest is attempting to achieve what long-term promotion objective?


A) Public service promotion
B) Image reinforcement
C) Store repositioning
D) Traffic development
E) Attraction of new customers

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