The Elements That Make Up a Retailer's Promotion,including Advertising,publicity,personal Selling,and
The elements that make up a retailer's promotion,including advertising,publicity,personal selling,and sales promotions,should be managed:
A) sequentially.
B) separately.
C) simultaneously.
D) from a total systems perspective.
E) using a cost-minimization approach.
Correct Answer:
Verified
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