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Dealing with Corporate Level Strategy, There Are Different Types of Portfolio

Question 14

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Dealing with corporate level strategy, there are different types of portfolio matrices in use.De Wit discusses the most well-known: the Boston Consulting Group growth-share matrix, and the General Electric (GE) business screen.Which two factors are examined using the BCG matrix?
A.Corporate scope and corporate distribution
B.Industry attractiveness and competitive advantage
C.Relative competitive position and business growth rate
D.Competitive position and industry attractiveness.

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