One frequent form of conflict in a customer's choice criteria is the desire for a product to possess two or more attributes that are mutually exclusive.

Name: One frequent form of conflict in a customer's choice criteria is the desire for a product to possess two or more attributes that are mutually exclusive.
Brand: Quizplus
Rating: 4.8 (47 reviews)

Question

Quizplus · Accepted Answer

This is true. It is common for customers to have conflicting desires for a product, such as wanting a product to be both low-priced and high-quality.

One Frequent Form of Conflict in a Customer's Choice Criteria