Retailers that recognize that customers are incorporating what they sell into the value co-creation process are able to use this knowledge in their communication.

Question

Quizplus · Accepted Answer

Retailers who understand that customers play a role in co-creating value can tailor their communication strategies to reflect this understanding, for example, by emphasizing the ways in which their products or services are customizable, or by soliciting feedback and other input from customers.

Retailers That Recognize That Customers Are Incorporating What They Sell