Competing on tangibles always provides the retailer a competitive advantage because tangibles are hard to copy.

Question

Quizplus · Accepted Answer

While tangibles (such as physical products or store layout) can provide a competitive advantage, they can still be copied or matched by competitors. Retailers can also compete on intangibles, such as customer service or brand reputation, which can also provide a competitive advantage.

Competing on Tangibles Always Provides the Retailer a Competitive Advantage