The notion of unique value does not apply when the retail shopper is a group of individuals,such as a family.

Name: The notion of unique value does not apply when the retail shopper is a group of individuals,such as a family.
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The notion of unique value can still apply when the retail shopper is a group of individuals, such as a family, because the group collectively has unique needs, preferences, and decision-making processes that retailers can address to provide value.

The Notion of Unique Value Does Not Apply When the Retail