A sustainable competitive advantage is:
A)rarely appreciated by the business's owners.
B)of little consequence to profitability.
C)an idealised position that is unachievable in reality.
D)a value-creating industry position that is likely to endure over time.

Question

Quizplus · Accepted Answer

A sustainable competitive advantage is a valuable and unique industry position that is difficult for competitors to replicate or surpass. This advantage enables the business to consistently outperform others over time, ultimately resulting in increased profitability and long-term success. Hence, D is the best choice.

A Sustainable Competitive Advantage Is