Judy is opening a small business producing high-quality paper products and has decided to place a green pine tree on all product boxes and on the sign outside the facilities to symbolise the business.At this point, the symbol is an example of a:
A)brandmark.
B)brand name.
C)service mark.
D)trademark.

Question

Quizplus · Accepted Answer

A brandmark is a symbol or design that represents a brand. In this case, the green pine tree is being used as a symbol to represent Judy's business, and therefore it is an example of a brandmark.

Judy Is Opening a Small Business Producing High-Quality Paper Products