As an owner of a floral design business, Tim's highest priority for the florist's CRM programme should be:
A)marketing efforts to bring in customers who haven't bought flowers recently.
B)finding the right computer software for an online floral ordering program.
C)determining if existing customers are satisfied with past floral arrangements.
D)identifying how often customers will purchase flowers.

Question

Quizplus · Accepted Answer

As an owner of a floral design business, Tim's highest priority for the florist's CRM programme should be to determine if existing customers are satisfied with past floral arrangements. This will help in retaining existing customers and improving the quality of floral arrangements to attract new customers through word of mouth. It is important to know what existing customers think about the business in order to know how to adjust your services to improve customer satisfaction.

As an Owner of a Floral Design Business, Tim's Highest