An approach that recognises that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future is known as:
A)perceptual categorisation.
B)cognitive dissonance.
C)transactional relationship.
D)customer experience management.

Question

Quizplus · Accepted Answer

The approach described is known as customer experience management, which emphasizes that each interaction with a customer contributes to their perception of a company and affects their desire to continue doing business with them. Perceptual categorisation refers to how individuals categorize and interpret sensory information, cognitive dissonance is a psychological state of discomfort that occurs when someone holds contradictory beliefs or values, and transactional relationship refers to a customer-company relationship focused solely on exchanging goods or services for payment.

An Approach That Recognises That, with Every Interaction, Customers Learn