Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-Goal-oriented forces that organise and give direction to the tension caused by unsatisfied needs.
Correct Answer:
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a.Attitude
b.Culture
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a.Attitude
b.Culture
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a.Attitude
b.Culture
c.Customer experience
Q72: Match the term with its definition.
-A group
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