Match the term with its definition.
a.Attitude
b.Culture
c.Customer experience management
d.Customer lifetime value
e.Customer relationship management
f.Motivations
g.Needs
h.Opinion leader
i.Perception
j.Perceptual categorisation
k.Reference group
l.Social classes
-An approach that recognises that, with every interaction, customers learn something about a company that will affect their desire to do business there in the future
Correct Answer:
Verified
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a.Attitude
b.Culture
c.Customer experience
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b.Culture
c.Customer experience
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-A group
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