According to Cialdini, _____ is a principle that says we prefer to be consistent in our beliefs and actions.
A)scarcity
B)liking
C)social proof
D)reciprocation
E)consistency

Question

Quizplus · Accepted Answer

The principle of consistency states that people have a strong desire to appear consistent in their words and actions, and this desire can be used to influence them. Cialdini explains that people feel internal psychological pressure to be consistent in their beliefs and actions, so once a person makes a public commitment or takes a particular stance on an issue, they are more likely to stay with that position in the future.

According to Cialdini, _____ Is a Principle That Says We