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In Relation to the Branding of Products, Which of the Following

Question 149

Multiple Choice

In relation to the branding of products, which of the following statement(s) are correct?
(i) brand names can cause consumers to perceive differences in products that do not really exist
(i) brand names can be a useful way for consumers to ensure the product they are buying is of high quality
(i) brand names give firms an incentive to maintain a high product quality


A) (i) and (ii) only
B) (i) and (iii) only
C) (ii) and (iii) only
D) (i) , (ii) , and (iii)

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