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If a Firm in a Monopolistically Competitive Market Uses Advertising

Question 154

Multiple Choice

If a firm in a monopolistically competitive market uses advertising to decrease elasticity of demand for its product:


A) it will be able to increase its mark-up over marginal cost
B) the firm will eventually have to lower its price to remain competitive
C) it will increase the wellbeing of society
D) it will reduce average total cost

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