Which of the following is correct.Advertising can be used by firms to:
(i) try and convince consumers that products are more differentiated than they really are
(ii) create desires in consumers that would otherwise not exist
(iii) signal to consumers the quality of the product being offered

Question

Quizplus · Accepted Answer

Advertising can be used by firms for multiple purposes: (i) to exaggerate differences between products, making them appear more unique than they might actually be; (ii) to generate new desires in consumers for products or services they previously did not consider or know about; and (iii) to signal product quality, where high advertising spending can be perceived as an indication of a company's confidence in its product.

Which of the Following Is Correct