Refer to the information provided.On the basis of a theory that people buy a product because it is advertised, the content of advertisements for Firm B's product:
A) should focus on quality comparisons in order to be successful
B) is critical to the success of the product in the market
C) is irrelevant to the success of the advertisement
D) should definitely include celebrity endorsements in order to be successful
Correct Answer:
Verified
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