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Eunice Consumes Coke Exclusively

Question 171

Multiple Choice

Eunice consumes Coke exclusively.She claims that there is a clear taste difference and that competing brands of cola leave an unsavoury residual taste in her mouth.However, in a blind taste test, Eunice is found to prefer generic store-brand cola to Coke eight out of 10 times.The results of Eunice's taste test would reinforce claims by critics of brand names that:


A) consumers are always willing to pay more for brand names
B) brand names cause consumers to perceive differences that do not really exist
C) brand names are a form of socially efficient advertising
D) brand names cause consumers to be more sensitive to product differences

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