You are trying to decide whether to buy a new camera for your trip.You have a choice of a new Canon or a camera made by a generic manufacturer.You buy the Canon but unfortunately, the camera's shutter quickly breaks and you decide to buy a different brand camera to replace it.This example would reinforce the claim that:
A) brand names are a signal of quality
B) firms have a financial stake in maintaining the reputation of their brand names
C) brand names always maintain consistent quality
D) none of the above are true
Correct Answer:
Verified
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