Which of the following is NOT a source of competitive advantage?
A) Selling the most expensive version of an adequate product
B) Having a well-known brand name
C) Providing the best customer service
D) Being more convenient to buy from
E) Developing a steady stream of innovative products

Question

Quizplus · Accepted Answer

Selling the most expensive version of an adequate product is not a source of competitive advantage as customers are looking for value, not just high prices. A competitive advantage is a unique advantage that a company has over its competitors and allows it to generate greater sales or margins and/or retain more customers. Having a well-known brand name, providing the best customer service, being more convenient to buy from, and developing innovative products are all sources of competitive advantage.

Which of the Following Is NOT a Source of Competitive