Businesses pursuing a __________ strategy focus on a narrow market segment or niche.
A) cost leadership
B) differentiation
C) specialisation
D) growth
E) psychological

Question

Quizplus · Accepted Answer

Businesses pursuing a specialization strategy focus on a narrow market segment or niche. A cost leadership strategy focuses on offering products or services at a lower cost than competitors, while a differentiation strategy focuses on standing out in the market with unique features or attributes. Growth and psychological strategies are not directly related to market segmentation or niche targeting.

Businesses Pursuing a __________ Strategy Focus on a Narrow Market