Organisations pursuing a specialisation strategy often try to develop a competitive advantage based on customer
A) intimidation.
B) integrity.
C) intimacy.
D) integration.
E) immolation.

Question

Quizplus · Accepted Answer

Customer intimacy is a key component of a specialisation strategy where organisations focus on developing strong relationships with customers to understand their specific needs and preferences. This enables them to tailor their products and services to meet those needs, thus gaining a competitive advantage. Intimidation (A), integrity (B), integration (D), and immolation (E) are not relevant to a specialisation strategy.

Organisations Pursuing a Specialisation Strategy Often Try to Develop a Competitive