Accessing a Web site in search of magazine articles about a product before its purchase is an example of what part of the consumer buying process?
A) post-purchase evaluation
B) evaluation of alternatives
C) information seeking
D) purchasing the product

Question

Quizplus · Accepted Answer

Accessing a Web site in search of magazine articles about a product before its purchase is part of the information seeking stage of the consumer buying process. In this stage, consumers gather information about the product, its features, benefits, and potential drawbacks, which helps them make an informed purchase decision. The other options such as post-purchase evaluation, evaluation of alternatives, and purchasing the product come after the information seeking stage.

Accessing a Web Site in Search of Magazine Articles About