A "buy" decision that involves the logical evaluation of product attributes such as cost,quality,and usefulness is based on ________.
A) emotional motives
B) rational motives
C) pricing motives
D) production motives

Question

Quizplus · Accepted Answer

A "buy" decision that involves the logical evaluation of product attributes such as cost, quality, and usefulness is based on rational motives. Emotional motives refer to decisions made based on personal feelings, pricing motives refer to decisions made based on price considerations, and production motives refer to decisions made based on production considerations such as availability and convenience.

A "Buy" Decision That Involves the Logical Evaluation of Product