"Speed to market" is ________.
A) a firm's success in responding to customer demand or market changes
B) truck and rail speed that gets products to the retailer fresh
C) consumer urgency created by effective advertising
D) being able to open a market early in the morning

Question

Quizplus · Accepted Answer

Speed to market refers to a firm's ability to respond quickly to customer demand or market changes, in order to maintain a competitive advantage.

"Speed to Market" Is ________