A firm that adopts a(n)_____ orientation to marketing will fail to consider whether what the firm produces most efficiently also meets the needs of the marketplace.
A) customer
B) exchange
C) product
D) market
E) production

Question

Quizplus · Accepted Answer

The production orientation forces a company to build whatever it builds best,that is,whatever it has the experience and expertise in doing.

A Firm That Adopts A(n)_____ Orientation to Marketing Will Fail