Which marketing management philosophy assumes that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product?
A) Sales Orientation
B) Production Orientation
C) Product Orientation
D) Market Orientation
E) Exchange Orientation

Question

Quizplus · Accepted Answer

A market orientation states that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives.

Which Marketing Management Philosophy Assumes That a Sale Does Not