Question 1

All of the following materials are included in the appendix of the research report, except:

Accepted Answer

All of the other materials (data collection forms, detailed calculations, and comprehensive tables of results) are typically included in the appendix of a research report. The limitations of the research are usually discussed in the main body of the report.

Question 2

In the communication process, the way in which the message is delivered is known as the:

Accepted Answer

The medium refers to the method or channel through which the message is delivered, such as email, phone, TV, or radio.

Question 3

In a typical survey-based research report, limitations of the research are included in which section?

Accepted Answer

Limitations of the research are typically included in the Conclusions section of a survey-based research report. This allows the researcher to acknowledge any potential weaknesses or drawbacks in their methodology or data analysis, as well as suggest areas for future research to address these limitations.

Question 4

In a typical survey-based research report, problem symptoms that prompted the research are included in which section?

Accepted Answer

The Background section typically includes information about the problem being studied, including the symptoms that prompted the research. This section provides context and helps the reader understand why the research was conducted.

Question 5

In a typical survey-based research report, information about the other questions arising from the study is included in which section?

Accepted Answer

In the conclusions section of a survey-based research report, researchers often discuss the implications of their findings, suggest areas for future research, and may identify additional questions that arose from their study. This helps to contextualize the research within the broader field and indicates directions for further inquiry.

Question 6

In the communication process, the writer of the report is called the:

Accepted Answer

The writer of the report is the one who is communicating information to the audience, so they are considered the communicator in the communication process. A medium refers to the channel through which the message is transmitted, the message is the information being conveyed, and the audience is the recipient of the message.

Question 7

In the communication process, the findings of the research project report are called the:

Accepted Answer

In the communication process, the message refers to the information or content that is being communicated from the sender to the receiver. In this case, the findings of the research project report represent the message being communicated.

Question 8

Which of the following is not included in the body of the report?

Accepted Answer

The raw data is not typically included in the body of the report, but rather in an appendix or as supplementary material. The body of the report usually includes background information, current knowledge, and results.

Question 9

In the communication process, the manager who makes a decision based on the marketing research report is called the:

Accepted Answer

In the communication process, the manager who makes a decision based on the marketing research report is considered the audience, as they are the recipient of the information being communicated.

Question 10

In the communication process, a communication that flows from the decision-maker to the communicator is known as:

Accepted Answer

Feedback is the communication that flows from the decision-maker (receiver) back to the communicator (sender), indicating the response or reaction to the original message.

Question 11

When reporting qualitative analysis, it is crucial that the identified themes in the data are mutually exclusive.

Accepted Answer

The identified themes in qualitative analysis do not necessarily have to be mutually exclusive. In fact, themes can overlap and intersect with each other, and this can actually provide a deeper understanding of the data. However, it is important to clearly describe how the themes are related and how they contribute to the overall understanding of the research question or topic.

Question 12

Which of the following statements about the purpose of the letter of transmittal is not true? The purpose of the letter of transmittal is to:

Accepted Answer

The purpose of the letter of transmittal is not to detail the findings of the report, but rather to introduce and summarize the report and provide context for the recipient. The other options are true: releasing the report, establishing rapport, and delivering the report are all purposes of the letter of transmittal.

Question 13

Which of the following is the first component of the research report?

Accepted Answer

The background section is typically the first component of the research report, as it provides an introduction to the topic and explains the research question or hypothesis.

Question 14

In the communication process, 'who', 'says what', 'in what way' and 'to whom' are represented by which of the following?

Accepted Answer

These elements represent the basic components of the communication process: 'who' refers to the communicator (the person delivering the message), 'says what' refers to the message (the content being communicated), 'in what way' refers to the medium (the method or channel used to convey the message), and 'to whom' refers to the audience (the recipient(s) of the message).

Question 15

When presenting tables in a research report, any explanations or qualifications for particular table entries or sections should be provided in the:

Accepted Answer

Footnotes are the appropriate location to provide explanations or qualifications for particular table entries or sections. Source notes typically provide information about the data sources, stubheads are the headings of the rows or columns of a table, and bannerheads are the headings placed above or below the table.

Question 16

The participants' feedback on the findings is covered under reporting section of the report.

Accepted Answer

The answer of The participants' feedback on the findings is...

Question 17

Which of the following is an attractive way of summarising key themes and linking them to sub-themes?

Accepted Answer

Concept maps are a useful way of visually summarizing key themes and how they relate to sub-themes. They allow for easy identification of patterns and connections between different ideas. Verbatims, word clouds and graphical aids can also be helpful tools, but may not be as effective in organizing and structuring information.

Question 18

The coding procedure of the data is covered under data collection section of the report.

Accepted Answer

The coding procedure is not covered under data collection section of the report. It is covered under data analysis section.

Question 19

In a table within a research report, the ___________ contain the captions for the rows of the table, while the ___________ contain the captions for the columns of the table.

Accepted Answer

In a table, stubheads are the captions for the rows, while boxheads are the captions for the columns.

Question 20

When writing a research report, which of the following is not regarded as an effective use of graphic aids?

Accepted Answer

Providing detailed explanations of a simple chart or table is not regarded as an effective use of graphic aids because the purpose of these aids is to simplify complex information and make it easier to understand. Detailed explanations of simple charts or tables may actually confuse the reader rather than clarify the message.

Quiz 16: Communicating Research Results: Research Report, Oral Presentation and Research Follow-Up