Woolworths is planning to redesign the store layout of their supermarkets to maximise customer flow and the exposure of impulse goods. Which of the following research methods would be most useful to help Woolworths gather the data required for decision-making?
A) Experiment
B) Survey
C) Observation
D) Depth interview

Question

Quizplus · Accepted Answer

Observation would be the most useful research method as it would allow Woolworths to observe how customers currently flow through the store and where they tend to stop and make impulse purchases. This would provide valuable data for redesigning the store layout to maximise customer flow and exposure to impulse goods. Experiments and depth interviews may not provide as accurate information on customer behaviour within the store, while surveys may not capture the nuances of how customers actually behave in the store.

Woolworths Is Planning to Redesign the Store Layout of Their