Which of the following devices can be used to measure subjects' emotional reactions to an advertisement?
A) A pupilometer
B) An eye-tracking monitor
C) A psychogalvanometer
D) A voice pitch analyser

Question

Quizplus · Accepted Answer

A psychogalvanometer is a device that measures changes in skin conductance or electrical activity due to emotional responses. This can be used to measure the subject's emotional reactions to an advertisement. Pupilometer, eye-tracking monitor, and voice pitch analyzer can provide useful information, but they do not directly measure emotional reactions.

Which of the Following Devices Can Be Used to Measure