Which of the following statements concerning pantry audit studies is false?
A) The accuracy of respondents' memories is not a problem.
B) The brand in the pantry reflects accurately the brand purchased most often.
C) Respondents' untruthfulness and issues relating to response bias are avoided.
D) It is difficult to gain permission to access consumers' pantries.

Question

Quizplus · Accepted Answer

The brand in the pantry may not always reflect the brand purchased most often, as it could be influenced by recent purchases, gifts, or other factors.

Which of the Following Statements Concerning Pantry Audit Studies Is