The most common mechanism for developing new ideas in innovative companies is:
A) social media monitoring.
B) direct observation.
C) traditional market research.
D) projective techniques.

Question

Quizplus · Accepted Answer

Direct observation involves observing customers or users in their natural environment to identify unmet needs, pain points, and behavior patterns that can lead to new ideas and solutions. This method is widely used by innovative companies to gain insights and generate ideas for new products or services. Social media monitoring, traditional market research, and projective techniques can also be effective tools for idea generation, but direct observation is often considered the most reliable and authentic source of innovation.

The Most Common Mechanism for Developing New Ideas in Innovative