After listening to a group of middle-aged women discuss their biggest concerns about the jeans they wore,a company designed a new line of comfortable women's jeans and touted them as "not your daughter's jeans." This is an example of research conducted to:
A) improve the quality of their decision making
B) find out why a marketing plan failed
C) learn how to more efficiently retain customers
D) understand the ever-changing marketplace
E) do all of these

Question

Quizplus · Accepted Answer

Management used this information to improve their decision making in marketing jeans to women.

After Listening to a Group of Middle-Aged Women Discuss Their