A small brewery has noticed a 20 percent decrease in the sale of its dark beer over the last three years.The company's owner wants to determine why the decline has occurred and how to reverse the trend.Once the owner has identified the problem as a consumer perception that dark beer is bitter and calorie-laden,its next step in the marketing research process should be to:
A) collect the data
B) recognize the marketing problem
C) analyze the marketplace
D) plan the research design
E) specify the sampling plan

Question

Quizplus · Accepted Answer

Once the problem is identified and formulated,the next step is to plan the research design and gather primary data.

A Small Brewery Has Noticed a 20 Percent Decrease in the Sale